How I Used Claude Code (Without Coding) to Build a Full SaaS Marketing Strategy in Hours
Hey guys, Nikhil here.
I want to share something that’s been a game changer for me as a marketer and entrepreneur—how I use Claude Code without writing a single line of code to build a complete marketing strategy for a SaaS product.
If you’ve ever felt like building a solid marketing plan takes weeks (and a small army), you’re going to love this workflow.
The Context: A Raw, Functional SaaS Tool
So here’s the setup. I have this SaaS tool I built with a friend for easy video collection. It’s functional—the backend works perfectly—but the website? Total placeholder. No SEO. The UX/UI is wrong. The copy is wrong. Basically, the “presentation layer” is a mess.
But I didn’t want to waste time fixing the surface without first locking in positioning, messaging, SEO, and a real marketing strategy. That’s where Claude Code comes in.
Why Claude Code Instead of ChatGPT?
Claude Code is meant for programmers, but I use it completely differently—as a marketer. Instead of writing code, I prompt it to leverage its programming knowledge for Google, search, and marketing tasks.
The big unlock?
I connect it to DataForSEO API to pull verified keyword data.
I integrate it with Obsidian to store everything in a linked, reusable knowledge base.
With ChatGPT, I found myself constantly re-feeding context, hitting token limits, and losing quality the longer the chat went on. Claude Code + Obsidian solves that—my marketing “brain” becomes a persistent, evolving asset.
Step 1: Setting Up the Stack
You only need three things:
Claude Code (I use Claude Max, $100/month)
DataForSEO API (to pull real search data)
Obsidian (free, open-source markdown tool)
I create an empty folder for the project, launch Claude Code in that folder, and give it my DataForSEO credentials right from the start.
Step 2: Letting Claude Build the Foundation
Once connected, I let Claude Code run through core marketing tasks:
Defining value propositions
Mapping personas
Analyzing competitors (with search volume data baked in)
Drafting content calendars
Creating SEO technical checklists
Suggesting social media strategies and email templates
All of this gets saved as markdown files inside my Obsidian vault.
The beauty? Because I gave it search data access, the recommendations aren’t hallucinated—they’re backed by real search volumes and competition scores.
Step 3: Parallel Chatbots for Speed
Here’s where it gets fun. Claude Code runs inside a terminal, and you can have multiple instances open in the same folder. That means:
Bot #1 is refining personas.
Bot #2 is pulling keyword volumes and FAQs.
Both feed into the same project knowledge base.
This parallel processing turns what would normally be a sequential workflow into a high-speed, multi-lane highway.
Step 4: Building the Marketing Knowledge Graph
Once Claude has enough data, I open Obsidian’s Graph View.
This is my marketing strategy, visualized as interconnected nodes—personas linking to messaging, messaging linking to campaign ideas, campaign ideas linking to SEO plans.
It’s not just a bunch of files—it’s a living, connected marketing brain I can query, update, and refine over time.
Step 5: Refinement & Action Plan
By the end, I had:
Executive summary of positioning and goals
Target personas with messaging hooks
Competitor analysis with keyword gaps
SEO keyword priorities with search volumes
Blog and social content calendar
Launch campaign framework
From here, it’s just refining each file and moving into execution—whether that’s posting content, running ads, or pitching to potential partners.
Why This Is a Game Changer for Marketers
Getting to this stage manually would’ve taken me weeks with a marketing team. Here, I did it in hours, with verified data, and without coding.
This workflow turns Claude Code into your marketing ops engine—persistent, data-backed, and lightning fast.
Final Thought:
If you’re a marketer, founder, or creator who’s tired of starting from scratch every time—you need to try this. Connect Claude Code to a data source, pair it with a markdown knowledge base, and watch your marketing work compound over time.
If you want to see the full workflow in action, check out the video version above. And if you want to chat about how to adapt this for your own business, you can find me here:
X (Twitter): https://x.com/nikhilbhansalis
Book a Call: https://calendar.app.google/kZQDW6ADdQbvHjD6A